WEBINAR ON PANDEMIC PUBLIC RELATIONS BY GOVERNMENTS

WEBINAR ON ‘PANDEMIC PUBLIC RELATIONS BY GOVERNMENTS: GLOBAL & NATIONAL’ ORGANIZED BY THE HYDERABAD CHAPTER OF PUBLIC RELATIONS COUNCIL OF INDIA

Hyderabad:  A national webinar on Pandemic Public Relations by Governments : Global and National was held today by the Hyderabad chapter of the Public Relations Council of India (PRCI), as a part of the Inter-chapter talent hunt webinar series. The webinar was introduced by Mr. K. Ravindran, Senior Vice-President, PRCI. Mr. M.B. Jairam, Chief Mentor & Chairman Emeritus, PRCI presided, in the presence of Dr T. Vinay Kumar National President, PRCI and several senior members of PRCI, who constituted the Jury for the talent hunt. Ms. Anindita Mookerjee Sinha, Chairperson , Hyderabad Chapter presented the topic and welcomed the audience. Mr. Shakeel Ahmed, Vice-Chairman, Hyderabad chapter and DGM, RLDA moderated the session.

The first speaker of the day was Rev. Fr Vineeth George, Doctoral Research Scholar at IIT Hyderabad and former APRO of POWERGRID. In his talk, Fr Vineeth made an analysis of the Public Relations strategies adopted by the governments of Indonesia, Australia, Brazil, UK, France, Germany and USA. He also highlighted the factors that played a crucial role in the success or failure of the strategies. During the course of his talk, he also made some interesting comparisons between the communication styles of global leaders like Angela Merkel, Donald Trump, Joe Biden, Boris Johnson, Jair Bolsonaro and Emmanuel Macron.

The second speaker Mr. Frederick Michael, Director, National Executive Council of PRCI and former Senior Public Relations Officer of South Central Railway spoke on the effective management of Public Relations during the pandemic by the State and Central Governments. The crucial role of Public Relations in mitigating the problems of the common man during the pandemic was brought out vividly. He said that the running of Oxygen Express Specials by Indian Railways played a significant role in saving several lives. He outlined the role of the Prime Minister of India and other ministers who were in constant touch with the public using the media to their advantage. He lauded the efforts of the various state governments in meeting the needs of the common man and coming to the rescue of the citizens during such critical times.
Summing up both the sessions, Mr. Shakeel Ahmed said that the present generation of PR professionals has been fortunate to have gained the experience in handling the function of communications, which has been the lifeline of the nation during the current crisis. He further said that PR personnel have played a key role during the pandemic and several lessons have been learnt by the PR fraternity which will help the future generations to be better prepared during such crises.

The two talks were followed by a Q&A session wherein the audience and the jury members sought responses from both the speakers on several questions. Ms. Anindita concluded the session and thanked the participants for their active participation with a vote of thanks.

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